Steal a Brainrot
Grow a Garden
Blade Ball
Fisch
a dusty trip
Baddies
Color or Die
Steal A Fish
ug.xyz × Do Big Studios

Big Data
Advanced Analytics,
Exclusive Access

Do Big Studios partners with ug.xyz to give all portfolio developers
universal access to enterprise-grade analytics.

What do my players want?
See every transaction. Track whales. Find what sells.
Did this update work?
A/B test everything. Real statistics, not gut feelings.
How do I ACTUALLY increase my D1?
Cohort analysis. Drop-off points. Real answers.
See the ToolsUnlock Access
The Dashboards

Stop Guessing. Start Knowing.

ug.xyz dashboards, available to every Do Big portfolio developer.

Revenue Tracking

Every Robux transaction, queryable. Product-level, place-level, user-level. Find your whales, track purchase cadence, see what actually sells.

Real-time revenue by product, place, player cohort
Whale identification and purchase behavior analysis
Purchase interval analytics for optimal pricing windows
Time-series revenue with trend detection
Product conversion funnels with drop-off points
Revenue Tracking
Click to expand

A/B Testing

Proper statistical controls. Synthetic control groups. Know if your test actually moved revenue or if you're seeing noise.

Statistical confidence intervals, not vibes
Synthetic control methodology for accurate attribution
Real-time variant distribution and metrics
Auto-calculated significance (p-values, confidence bounds)
Exact revenue impact: ±$X with Y% confidence
A/B Testing
Click to expand

Retention Analytics

D1, D7, D30 cohorts. See where users drop. Compare acquisition sources. No vanity metrics—just survival curves and engagement data.

Cohort retention with D1/D7/D30 breakdowns
Drop-off point identification in user journey
Source-based retention comparison (organic vs paid)
Session engagement metrics (length, frequency, depth)
Step-by-step conversion funnels with leak detection
Retention Analytics
Click to expand

Player Events

Every action. Every click. Every interaction. Query billions of player events with millisecond precision. Filter by anything. Understand everything.

Real-time event tracking across all game actions
Advanced filtering by attributes, session state, device type
Time-series analysis with automatic granularity adjustment
Numeric and string attribute distribution visualization
Deep-dive event inspection with full session context
Player Events
Click to expand

Spending Cohorts

Analyze user spending patterns. Identify whales, dolphins, and minnows. Understand who's driving revenue and how to keep them engaged.

Automatic player segmentation by lifetime spend
Whale, dolphin, minnow distribution over time
Spending velocity and purchase frequency analysis
Cohort migration tracking (minnow → dolphin → whale)
Revenue concentration and risk assessment
Spending Cohorts
Click to expand

Session Cohorts

Track session composition over time. Detect icon and thumbnail change impacts. See how updates affect who shows up.

New vs returning player ratio by day/hour
Session composition trends over time
Icon/thumbnail A/B test impact detection
Traffic source breakdown and quality analysis
Update impact on player mix and engagement
Session Cohorts
Click to expand

Custom Big Data Views

Per-game critical analytics built for your specific needs. Example: Steal a Brainrot economy management—track currency flow, item distribution, and balance in real-time.

Game-specific dashboards tailored to your economy
Currency sink/source tracking and balance monitoring
Item distribution and rarity analysis
Player economy health scores and alerts
Custom metrics that matter for YOUR game
Custom Big Data Views
Click to expand
In Production

Running on Real Games

Do Big portfolio games run on ug.xyz analytics. Not demos. Not pilots. Live.

Steal a Brainrot
68.6B+
Steal a Brainrot
Live A/B tests running on active experiments
Grow a Garden
35.3B+
Grow a Garden
D1 retention analysis on 10M+ daily players
Blade Ball
6.1B+
Blade Ball
Real-time dashboards for daily releases
Fisch
4.4B+
Fisch
Tracking every purchase across 100M+ sessions
a dusty trip
2.3B+
a dusty trip
Revenue tracking across multiple game modes
Baddies
1.6B+
Baddies
Player behavior analytics for PvP balance
Color or Die
1.2B+
Color or Die
Funnel optimization for new player onboarding
Gym League
795.3M+
Gym League
Engagement metrics for progression systems
Build A Plane
627M+
Build A Plane
Session length analysis and monetization tests
Steal A Fish
421M+
Steal A Fish
Whale identification and purchase patterns

Want Access?

Join Do Big. Get ug.xyz analytics. Simple.

Learn About AcquisitionEmail Do Big